Recently, a realtor for whom I stage called me to do a consultation in a home in Ponte Vedra Beach, Florida, about 20 minutes from where I live in Jacksonville. When I arrived, I saw a salmon-colored home with a bright blue front door. I knew that front door color would have to go.
After ringing the doorbell, I was greeted by a friendly homeowner eager to take notes on what she had to do to get her home sold. She informed me that she had her home listed with another realtor and it sat on the market with no action for 73 days! It was overpriced and not staged. She and her husband were anxious to move on to their new home and needed results fast!
What was wrong with the presentation of this home? Why had it sat in this lovely seaside community for 73 days? There were three major problems which I addressed with the homeowner. First, she had some wallpaper and a color scheme which really didn’t flow. She had a pretty gold color throughout the home, wallpapered bathrooms, a lilac- colored bedroom and a blue-violet master bathroom. I recommended painting most of the home Sherwin-Williams Softer Tan, SW 6141, which has a very good light reflective value while giving the walls a rich clean look. For the living room which was a bit darker and painted a pale pink, I suggested a shade lighter called Sherwin-Williams Moderate White, SW 6140, because it would provide a lighter contrast to the Softer Tan used in the foyer and kitchen. I also recommended a shade darker, Sherwin-Williams Macadamia, SW 6142, for an accent wall in the foyer and for the master bath and another bathroom. What a difference the paint colors made! This home exuded a clean, cohesive , spacious look.
|Kitchen Before - Cluttered and Painted Gold with a Wallpaper Border|
|Kitchen Afterwards - Decluttered and Repainted|
|Before - Wallpapered Bathroom|
|After - Declutterred , Wallpaper Removed and Repainted to Add a Little Contrast|
|Before - Cluttered and a Color Palette That Doesn't Work in Guest Bedroom|
|After - Decluttered and Repainted|
The next issue was the abundance of knick-knacks on tables, countertops and shelves, as well as too many pictures on the walls. I assisted her in removing the excess accents reminding her that less is better. We discussed how to artfully arrange her accessories on tables and shelving using fewer but larger accent pieces. The illustrations I brought helped her visualize how she needed to arrange her accessories and artwork. In addition, we discussed using items in odd numbers, and varying the size, shapes and textures of items to make the arrangements pleasing to the eye.
|Before - Too Much to Focus on in Gold Family Room|
|After- Repainted and Less Clutter|
|Before - A Bit Too Much in this Gold - Colored Office|
|After - Painted and Declutterred|
|Before - The Gold is Not Relaxing|
|After - A Room to Get A Good Night's Sleep|
The third problem was furniture arrangement. In her dining room, we removed two of the six chairs and angled the table which made the room look more spacious. The living room had too much furniture. We removed two chairs and a small table and made an “L" shaped conversation area with the couch and two chairs. We moved a large baker’s rack to the other side of the room so it could serve as a center of interest. By removing the two bigger chairs we created better traffic flow.
|Before - A Distracting Pink Living Room|
|Another "Before" of the Cluttered Pink Living Room|
|After - Repainted and Excess Furnishings Removed|
Before I left, I assisted the homeowner in selecting a better color for the front door to tie in the red-orange-colored roof and the salmon- colored house paint. I wanted to create a warm, inviting, harmonious color scheme for the entrance which is so important in making that first great impression. I selected a Sherwin – Williams color called Rockwood Terra Cotta , SW 2803. It was perfect. She also agreed to change her front door hardware. It was a great consultation and the homeowner thanked me for giving her such valuable tips to help sell her home.
Two days after listing it, the realtor advised me that they had an accepted offer on the second day. I heard that the buyers spent a lot of time in the home – they became emotionally connected to this beautiful spacious house. They couldn’t imagine living any place else. Once again, a realistic price and excellent presentation worked in favor of the seller. This demonstrates that even a home staging consultation can help sell your home if you implement all of the suggestions and price your home competitively for your neighborhood.
Which scenario would you rather have - unstaged and overpriced and sitting on the market for 73 days, or staged, priced right, and sold in one day!? Contact me if you are thinking about selling your home before you contact a realtor so that your listing pictures showcase your home. $taging really does make good $ense!!!!