Today I thought I'd feature a post by another stager named Brandi Minshew, owner of Centre Staging located in Bozeman, Montana. You can check out her website at http://www.centrestagingstar.com/ Brandi makes a very good case about staging being a great return on your investment. Check out her article below.
"You look at the housing market right now and things are moving a little slow but they are moving. Here in the Gallatin Valley, in Montana, according the GAR, homes in this area are on the market for an average of 183 days. That’s over 6 months! That’s way too long. Financially, things are on shaky ground. Some are upside down on their houses and need to make a certain amount. They will do whatever it takes to get the most out of their house. Or will they?
It all starts with the common misconception that first of all, Staging is Interior Design. It is NOT. I can tell you, from first hand experience, switching from the design world to Staging was like night and day. I had to readjust my thinking completely. Instead of picking out things I know the owner would like, I had to adjust my brain to look through “buyer’s eyes”. What was going to be the most appealing to a wider range of buyers? You have to change your thinking and how you arrange furniture, what accessories you would use, etc. I’ll be honest, the things I use for Staging homes are NOT my personal taste and I don’t have them in my house. It’s not that they are ugly, they just aren’t “me” personally. Face it, we all see things at different shops that we say to ourselves, “I like it but for someone else, not for me”. It’s the same thing with Staging. You can love the way a house is Staged but it doesn’t mean you want every single item in the house. Interior Design is personalized for that particular owner to reflect their personal taste, personality, etc. Staging is depersonalized so no one person’s taste or personality is reflected. Granted you do have to possess a certain amount of taste but as Stagers, we mute our own personal tastes in order to sell a product, your house. We save all of our quirky, sassy, outlandish tastes for our own homes.
Mary's Photo of Home to be Staged in Jacksonville,Fl.
“Ok, so what about cost?” When talking about Staging, there are no “costs” – Staging is an “investment”. The reason I say “investment” is because you will get that money back. I can tell you, without a doubt, that “the investment in Home Staging will ALWAYS be less than your first price reduction” (Barb Schwarz, Creator of Home Staging). On a $200,000 house, your first price reduction may be between $20,000 and $40,000. On a 2000 sq. ft. house, Staging may be around $1500. Hmmm, $20,000 or $1500. If this were taxes, we would all say “$1500 please!”. Staging WORKS.